SITRAK AUSTRALIA WELCOMES NORTHAST AUTO GROUP AS OFFICIAL DEALER AND PARTNER IN AUSTRALIA

Sitrak Australia Pty Ltd, the sole authorized importer and OEM representative of the Sinotruk and Sitrak brands in Australia, is proud to announce the appointment of Northeast Auto Group (NEAG) as an official Sitrak dealer and service partner for Multiple locations across Australia

With 15 locations across South Australia, Victoria, Queensland, New South Wales, and the Northern Territory, Northeast Auto Group is one of Australia’s most established commercial vehicle and machinery dealerships, representing a diverse range of leading global brands. With decades of experience and a reputation for excellence in sales, service, and engineering, Northeast Auto Group brings a high level of professionalism and customer support to the Sitrak dealer network.

“We are extremely pleased to welcome Northeast Auto Group to the Sitrak family,” said Sean Tighe, General Manager of Sales, Sitrak Australia. “Their strong local presence, technical capability, and commitment to quality service align perfectly with our mission to build a robust national dealer network that supports our customers with world-class trucks, technology, and after-sales support.”

The partnership will see Northeast Auto Group offer the full range of Sitrak Euro 6 heavy-duty trucks, including the G7S 540 hp, C7H, and C9H 660 hp prime movers, as well as selected vocational models. Northeast Auto Group will also provide genuine parts, authorised servicing, and warranty support to all Sitrak customers in the South Australian, Victoria, Queensland & Alice Springs regions.

“Becoming an official Sitrak dealer represents an exciting opportunity for our group,” said Northeast Auto Group Managing Director, Tony Emanuele. “We’ve seen strong growth in demand for advanced, reliable heavy-duty trucks, and Sitrak’s product range delivers the performance, technology, and value that today’s fleets are looking for.”

This partnership marks another major step in Sitrak Australia’s 2025 strategy to strengthen its nationwide dealer and service network. With Northeast Auto Group’s appointment, Sitrak now has formal dealer coverage across NSW, Victoria, Queensland, and South Australia, NT ensuring consistent OEM-level standards across all key transport corridors.

About Sitrak Australia

Sitrak Australia Pty Ltd is the wholly owned subsidiary of Sinotruk International, part of the Shandong Heavy Industry Group—the world’s number one heavy-duty truck manufacturer. Sitrak’s Australian operations are focused on delivering Euro 6-compliant heavy vehicles, backed by full OEM service, warranty, and parts support across its national dealer network.

About Northeast Auto Group

Northeast Auto Group is one of the nation’s largest automotive and equipment groups, providing new and used truck, car, agricultural and construction equipment sales, service, parts, engineering, and fleet solutions. With a national footprint and its Head Office based in Burton SA, the group supports customers across transport, logistics, construction, and agriculture.